CREDIT CARD USAGE BEHAVIOR: SOM INSIGHTS FROM NOVA SCOTIA, CANADA

Abstract

This article presents the results of an empirical study of ilova Scotian Consumers attitudes and behavior toward credit buying and the role credit cards play as a facilitatory tool in consumer goods purchasing. Socioeconomic profiles of a sample of current credit card users are developed. The managerial implications of shopping with credit cards are discussed for orderly future marketing strategy formulation purposes. This study and its methodology could be replicated in other parts of the country for the purpose of generalizations.