The main objective of this chapter is focusing on the importance of personal social responsibility in the management of corporate social responsibility. This new phenomenon has a big impact on market mainly because of Generation Y (that have social and environmental awareness). The impact of young people—both consumers and employees—behavior and lifestyle affects the CSR strategy of many companies.
CITATION STYLE
Karwacka, M. (2019). Personal Social Responsibility and Its Impact to Consumerism. In CSR, Sustainability, Ethics and Governance (pp. 239–251). Springer Nature. https://doi.org/10.1007/978-3-030-00440-8_15
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