Customer satisfaction towards Hyundai Car in Virudhunagar District

Abstract

The Indian automobile business became the fourth largest within the world. Hyundai is among the only a few automotive manufacturers to know the Indian automotive market well. It’s the second largest automobile manufacturer with 16.2 percent market share in February 2019.Customer choice process is a complex phenomenon. Making a decision to buy a product or services involves many processes. The researcher has made an attempt to identify the brand preference of Hyundai cars in the study area and to examine customer satisfaction. This study includes the ways of getting awareness about Hyundai cars, the factors influencing the buying decision of the customers and the level of satisfaction towards these Hyundai cars. In order to analyze the level of satisfaction of customers towards Hyundai car, ranking method is used by calculating weighted average score for the each influencing factor. With regard to after sale service, interior decoration and Air cooler facility, the customers are dissatisfied with these factors. On the other positive side, Most of the customers are very much satisfied with the style/color, safety, engine performance and driving comfort.