Consumer Perception towards Paytm with Special Reference to Kanyakumari District

Abstract

We are living in a digital world where shopping is in its peak. In order to ease the payment procedure of the shoppers, the concept of Fintech emerged. Without the use of any cards, one can do shopping and make payment with the help of digital wallets. There are several digital wallets applications in India and Paytm is popular among them. We need to keep money in our paytm account and that can be used for making payments. The objective of this paper is to analyze the customer perception towards Paytm and the factors influencing customers to use Paytm in Kanyakumari District.