Antecedents and outcomes of memorable halal food experiences of non-Muslim tourists

15Citations
Citations of this article
322Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Purpose: This study aims to examine the underlying antecedents of memorable halal food experiences by considering how specific internal factors of non-Muslim tourists – novelty seeking, authenticity and sensory appeal – combine with external factors in a restaurant setting – togetherness, experience co-creation and substantive staging of the servicescape – to effect memorable halal food experiences. The study also examined the relationship between memorable halal food experiences and place attachment. Design/methodology/approach: During the first week of August 2021, an online survey was used for data collection and shared on Amazon Mechanical Turk (Mturk) as well as sent to non-Muslim people known to the authors to have had halal food experiences in a tourism setting. A total of 293 valid responses were obtained. Findings: The results revealed that novelty seeking, authenticity, experience co-creation, substantive staging of the servicescape, togetherness and sensory appeal influence memorable halal food experiences. Furthermore, these experiences positively impact place attachment. Originality/value: This is one of the first studies to explore non-Muslim tourists’ memorable halal food experiences.

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Cite

CITATION STYLE

APA

Sthapit, E., Björk, P., Piramanayagam, S., & Coudounaris, D. N. (2023). Antecedents and outcomes of memorable halal food experiences of non-Muslim tourists. Journal of Islamic Marketing, 14(4), 913–936. https://doi.org/10.1108/JIMA-08-2021-0271

Readers' Seniority

Tooltip

Lecturer / Post doc 38

44%

PhD / Post grad / Masters / Doc 35

40%

Professor / Associate Prof. 8

9%

Researcher 6

7%

Readers' Discipline

Tooltip

Business, Management and Accounting 48

48%

Economics, Econometrics and Finance 27

27%

Social Sciences 14

14%

Engineering 10

10%

Save time finding and organizing research with Mendeley

Sign up for free