A Conceptual Framework for Innovation Assessment in Firms Based on 4Cs

Abstract

Companies are encountering competitive challenges which makes them be efficiently responsive to current markets while effectively preparing for new markets and opportunities. In this circumstance, innovation plays a critical role to heighten competitiveness capacity of a firm. But the question is “how firms’ leaders can ensure that their firms are innovative, and they are taking the appropriate path which ends up with being uniquely innovative?” One way is to consider innovation measurement main factors which can provide a roadmap to define innovation related activities. Thus, the main purpose of this paper is to find the factors that should be measured and improved by managers to make sure that their organizations are innovative. In this paper, these factors will be identified and integrated into a holistic conceptual framework regarding four Cs so called by the author “innovation capacity, innovation capability, innovation competence and consequences of innovation”.