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Overcoming a Negative Country-of-Origin Effect

Palgrave Macmillan, (2014), 33-47
DOI: 10.1057/9781137446329_4
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Overcoming a Negative Country-of-Origin Effect. (2014). In Entrepreneurial Icebreakers: Insights and Case Studies from Internationally Successful Central and Eastern European Entrepreneurs (pp. 33–47). Palgrave Macmillan. https://doi.org/10.1057/9781137446329_4

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