Strategic value of corporate citizenship

Abstract

The fact that an increasing number companies continues to integrate corporate social responsibility into the very heart of their strategy means that we have to question the strategic value of corporate strategy. This is the subject of this second chapter looking first at the definition of a corporate citizenship and then determining to what extent a commitment to corporate citizenship is a strategic move. From the analysis of the evolution of the different concepts as corporate social responsibility, then sustainable development and global corporate social responsibility, the first part of the chapter argues that corporate citizenship is both the result of societal change and an undeniable constraint. Then, in a second part of the chapter through concrete corporate examples draws the four areas of commitment to founding the basis of the strategic value of corporate citizenship. © 2011 Springer-Verlag Berlin Heidelberg.