Chinese color preference in software design

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Abstract

Three experiments were designed to investigate the color preference of User Interface of Chinese youth. Background color and foreground color, as well as their combinations were examined. The results showed that: 1, Blue, purple, gray-blue and cyan were the more popular background color. 2, the foreground color preference was influenced by the background color, but white, yellow series and green series were all popular foreground colors for the background color of blue, purple and gray-blue. The discrimination of participants for graphic was better than that for characters. Some mechanism and implications were discussed. © Springer-Verlag Berlin Heidelberg 2007.

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APA

Ge, Y., Zhou, R., Liu, X., & Zhang, K. (2007). Chinese color preference in software design. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 4562 LNAI, pp. 62–68). Springer Verlag. https://doi.org/10.1007/978-3-540-73331-7_7

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