Research Perceiving on Poster as Communication Media, Perceiving of College Students at School of Business & Management in Switzerland (Western Culture) vs Indonesia (Eastern Culture)

Abstract

Picture within the advertisement has a role to communicate meanings which are delivered by the marketer to the customers. The problem here is whether customers have good understanding on the picture or not. This Research has a limitation which is only compare the difference in perception for the posters between college students of Management & Business in Switzerland and Indonesia. Those two countries are chosen because of the big difference culture and behavior in “the Hofstede”country scores. The subjects of this research are bachelor college students who take major in management from two different top universities in two different countries.