Objective: To investigate the relationship among information processing, risk/benefit perception and the COVID-19 vaccination intention of OHCs users with the heuristic-systematic model (HSM). Methods: This study conducted a cross-sectional questionnaire via an online survey among Chinese adults. A structural equation model (SEM) was used to examine the research hypotheses. Results: Systematic information processing positively influenced benefit perception, and heuristic information processing positively influenced risk perception. Benefit perception had a significant positive effect on users' vaccination intention. Risk perception had a negative impact on vaccination intention. Findings revealed that differences in information processing methods affect users' perceptions of risk and benefit, which decide their vaccination intention. Conclusion: Online health communities can provide more systematic cues and users should process information systematically to increase their perceived benefits, consequently increase their willingness to receive COVID-19 vaccine.
CITATION STYLE
Liu, H., Gong, L., Wang, C., Gao, Y., Guo, Y., Yi, M., … Hu, D. (2023). How information processing and risk/benefit perception affect COVID-19 vaccination intention of users in online health communities. Frontiers in Public Health, 11. https://doi.org/10.3389/fpubh.2023.1043485
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