I’m constantly amazed when I walk into a bullish new consultancy, confident in its ability to succeed in a market in which so many new entrants have failed, when the founders talk about ‘adding value’ to clients and ‘working in partnership’ with them. Do they really think that there’s something unique in this? Haven’t they read the marketing literature of almost every other consulting firm on the planet?.
CITATION STYLE
Creating the consulting brand experience. (2016). In Management Consultancy: What Next? (pp. 116–125). Palgrave Macmillan. https://doi.org/10.1057/9781403907189_11
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