Abstract
The article reviews the books including "The Design of Business: Why Design Thinking is the Next Competitive Advantage," by Roger Martin and "Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean," by Roberto Verganti.
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CITATION STYLE
APA
Castellion, G. (2010). Review of “Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti 2009.” Journal of Product Innovation Management.
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