Consumer’s Perception towards Online Shopping- A Special Reference to Chennai

Abstract

Over the last decade the online shopping is getting more popular across the world. The online consumers became online shoppers because of its convenient and time savings. It is very easy for them to buy the products by simply sitting at a home. Online shopping avoid the waiting time in a shop and make a search for a particular products in a shop. This research work is an attempt to explore the factors that may affect the attitude of consumers in Chennai towards online shopping. The results revealed four important factors viz. reason, problem, satisfaction and technology to be deciding factors of online shopping behaviour of consumers in Chennai.