Research on the Atmosphere and Emotionality of Apparel Stores Under LED Lighting Environment

Abstract

The paper is to study the atmosphere and emotional performance of undergraduate students in simulated clothing store LED lighting environment. By analyzing the basic evaluation indicators in this environment, the influence of color temperature and brightness on the evaluation indicators of atmosphere was discussed. Using psychophysical experiments, 53 undergraduates (aged 19–22 years old) assessed the atmosphere of the four light environments. For each condition, 71 pairs of scales questionnaires were used. Factor analysis determines a basic dimension of the environment: cosiness and liveness. And eighteen scales are established to evaluate the atmosphere of clothing stores. The results of the study show that higher brightness will make the environment livelier. The clothing store uses a warm light of about 3000 K to make people feel comfortable.