Value as a Criticism Strategy for Contemporary Architecture Products

Abstract

Value is one of the most important strategies for criticism and evaluation of architectural projects, by providing the criteria by which to select and evaluate architectural projects. Value concept of the projects varies according to the designer's estimate of the project, and their different types of value, aesthetic, expressive, functional, technological, and sustainable based on which the project is designed. Therefore, the research aims to know the importance of value, its types, and apply them to a set of international and local architectural projects, to demonstrate the type of value used in each project, because of the lack of clarity of knowledge about the concept of value as a strategy of criticism and evaluation of projects in architectural competitions. The hypothesis of the research is the reciprocity of the choice of aesthetic, expressive, functional, technological and sustainable values in the criticism and evaluation of architectural projects. The research found that value is important in the process of selecting and evaluating architectural products and practice, through cognitive components as a criterion for choice, emotional components as a criterion for assessment, and behavioral components as a criterion for practice. The research recommended the preparation of criticism and evaluation criteria that include aesthetic, expressive, functional, technological and sustainable value indicators for evaluating projects in all departments of architecture.