Identifying ruptures in business-IT communication through business models

Abstract

In scenarios where Information Technology (IT) becomes a critical factor for business success, Business-IT communication problems raise difficulties for reaching strategic business goals. Business models are considered as an instrument through which this communication may be held. This work argues that the business model communicability (i.e., the capability of a business model to facilitate Business-IT communication) influences on how Business and IT areas understand each other and on how IT teams identify and negotiate appropriated solutions for business demands. Based on the semiotic theory, this article proposes business model communicability as an important aspect to be evaluated for making Business-IT communication cycle possible, and to support this evaluation a set of communicability tags are proposed to categorize communication ruptures identified during the evaluation of business models communicability. © 2011 Springer-Verlag Berlin Heidelberg.