Development of Business Push System Based on Bluetooth BLE Positioning

Abstract

This paper mainly introduces a design method of business push system based on Bluetooth BLE anchor, mobile application software and backend service platform. Collect the nearby Bluetooth BLE anchor information through the Bluetooth function of the smartphone, compare the map location information previously loaded into the mobile phone, and navigate the client. At the same time, the server selectively picks useful information according to the customer’s habits and consumption propensity and activity time period. Push to customers, including limited time coupons (electronic coupons) or limited time special event information. Thereby, the distance between the merchant and the customer is narrowed, which is beneficial to the promotion of the merchant and promotes the sales of the merchant. At the same time save customers valuable time and money.