An analysis of "rurality" from the perspective of tourist using online text: a case of Yayou Gou Village in Shandong Province, China

Abstract

"Rurality"is the core attraction of rural tourism, but the current study of rural spiritual culture, rural life landscape, and other rural characteristics is insufficient, and fails to reflect the tourists' perception system of rural elements. Based on the grounded theory and content analysis theory, this paper makes an empirical analysis of the rural elements of the Yayou Gou Village, and probes into the ontology of rurality to put forward the practical significance of the construction of rural tourism. The results show that nostalgia is the core demand of tourists, which can increase or satisfy the feeling of homesickness. A new method for mining landscape perception attributes is proposed, so that tourists feel the rurality of Yayou Gou Village on a material and spiritual level. The development of the rural tourism industry should adapt to local conditions, and fully tap the local rural characteristics to avoid the homogenisation of resources.