The Role of Mass Media as a Communications Distributor for Tourism Villages in Indonesia

Abstract

The management of tourist villages is not far from the touch of stakeholders in a tourism area regarding the pentahelix component i.e.: academia, business, community, government, and media. Developments that continue to increase in today’s modern era make tourism very close to the mass media. The mass media has undergone many changes, which have a high potential to support the information dissemination system as a tourist communicator closest to tourists. This paper presents the role of mass media as a communications distributor for tourism villages in Indonesia. We use library research approach aimed to explore the role of the mass media as a communicator for tourism villages in general and in a concentrated manner. We collect data from 100 scientific articles relevant to the topic of in-depth discussion to find a portrait of the situation or an in-depth exploration of the mass media as a communicator in a tourist village as a whole, general and focused so that a specific role can be found as a core communicator in a tourist village. The results found the form of mass media which is divided into three forms: print media, electronic media, and online media; where it was found that mass media has a principal core role as a communication distributor in disseminating information on tourism villages, with the main role of developing theories regarding the processes and effects of mass communication. In developing the theory in the form of: Composing the message; Presenting the message; and Channeling the message. Our study contributes to a better understanding of the current research landscape and identifies areas for future research development related to the role that the mass media in the tourism industry.