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Journal Article

The Design of Business: Why Design Thinking Is the Next Competitive Advantage

  • Castellion G
Journal of Product Innovation Management (2010) 27(6) 931-935
ISSN: 07376782
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Abstract

The article reviews the books including "The Design of Business: Why Design Thinking is the Next Competitive Advantage," by Roger Martin and "Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean," by Roberto Verganti.

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APA

Castellion, G. (2010). The Design of Business: Why Design Thinking Is the Next Competitive Advantage. Journal of Product Innovation Management, 27(6), 931–935. Retrieved from http://doi.wiley.com/10.1111/j.1540-5885.2010.00761_1.x

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