Adoption of market economy by Bangladesh has resulted in the emergence of a new breed of consumers in the Country and underscored the importance of understanding how these consumers view advertising. This exploratory study examines their attitude towards advertising and the beliefs underlying their perceptions.
CITATION STYLE
Razzaque, M. A. (2015). Attitude Toward Advertising: An Exploratory Study of the New Generation Consumers in Bangladesh. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 104–108). Springer Nature. https://doi.org/10.1007/978-3-319-10963-3_51
Mendeley helps you to discover research relevant for your work.