Abstract
When people of a country do not like, trust, or wish to buy products from those of another country, international trading agreements may not actually result in increased trade. The images held by consumers in several countries in the Americas of indicate diverse beliefs and suggest who might be successful trading partners.
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APA
Heslop, L. A., Papadopoulos, N., Solano-Mendez, R., Mendez, J. R., & Baillargeon, J. (2015). Wooing Partners: Who Wants to Be in an FTA Agreement? In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 271–274). Springer Nature. https://doi.org/10.1007/978-3-319-11845-1_93
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