Facebook Addiction among Afghan University Students: A Structural Equation Modelling

Abstract

The current research intends to evaluate the validity and reliability of the adopted model-BFAS, and investigate relationship between the motives and Facebook addiction in Afghanistan. The adopted instrument were online distributed to undergraduate and postgraduate students and only 431 responded across the country to determine their intentions for using Facebook. The software of RStudio used for descriptive analysis and SEM-PLS approach was applied to hypothesis the relationship between the constructs. Results showed that the BFAS measures intensity of Facebook addiction, although measurement model was reliable and structural model has discriminate validity. Further, the results show that students use Facebook for communication, social interaction and entertainment, and these motives positively predicted Facebook addiction. Based on the results, authors believe that the Facebook addiction is a phenomenon that exists across the countries, and greater use of Facebook would tend to create problem of addiction. In sum up, this research would help parents, serves provider, policy makers, current Facebook users, and students to control their excessive use of Facebook.