Given the importance of a locational strategy for physicians, this article provides findings on the demographic and economic determinants of physician office location within the Chicago Metropolitan area from 1950 to 1975. An important finding is that measures or market potential and competition have lost importance over time to the growing Influence or medical facilities in determining physician office location.
CITATION STYLE
Petto, A. C. (2015). Location as a Factor in the Marketing of Physicians’ Services. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 232–236). Springer Nature. https://doi.org/10.1007/978-3-319-16976-7_57
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