A theory framework of caricature is used to analyze and explain the nature of, and reactions to, a controversial political cartoon depicting Jacob Zuma of South Africa. This framework explains the spoofing of a political brand, in a marketing environment in which parody and spoofing of more conventional products and services are increasingly common.
CITATION STYLE
Bal, A., Pitt, L., & Berthon, P. (2015). Caricatures, Cartoons, Spoofs and Satires: Political Brands as Butts. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 63). Springer Nature. https://doi.org/10.1007/978-3-319-10864-3_39
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