Innovation and its Contribution for a Hotel Product and its Online Presence

Abstract

The purpose of this research is to analyze and review the dimensions of 'innovation' related to a hotel product while researching its contributions to a superior online presence. The significance of the study is to analyze: the degree of innovation, continuous innovation, innovation vs. renovation, validity, barriers and appropriateness of innovation for a hotel product. Here the online presence is also analyzed against the past, the present and the future while reviewing possible links which can be used to add value.