Abstract
Digital technologies have the potential to change well-established practices in business-to-business (B2B) sales. This paper gives an overview to understand how digital trends (e.g., emerging technologies) will impact the future of solution selling. For this purpose, solution business is seen from a process-oriented point of view. This article presents insights into digital use case scenarios changing the solution selling process.
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CITATION STYLE
Gerster, S. (2024). Digital Trends Changing Solution Selling: An Overview of Use Cases. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 14720 LNCS, pp. 33–45). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-61315-9_3
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