The model of trust management in the age of the internet of things from the positions of various interested parties

Abstract

Purpose: The purpose of the article is to develop a model of trust management in the age of the Internet of Things from the positions of various interested parties. Methodology: Quantitative substantiation of the existence of the problem of trust and determination of the factors of trust to digital technologies in the age of the Internet of Things are performed with the method of regression analysis. This method is used for analyzing the dependence of the share of E-trade in the general structure of retail as an indicator of public interest in digital modernization of economy and the index of society informatization as an indicator of society's readiness for the Fourth industrial revolution on the cyber security index as an indicator of digital risks, and dependence of the digital competitiveness index as an indicator of advantages on digital modernization. The research objects are countries in which the share of E-trade was the highest in 2018-which allows covering developed and developing countries. Results: It is determined that as of now (2018, despite the high level of cyber security and digital competitiveness, the share of E-trade and level of society's informatization are low. This proves global public mistrust to digital technologies on the whole and to the Internet of Things in particular. It is concluded that social adaptation to digital modernization of economy on the basis of the Internet of Things is largely determined by the trust, which factors are advantages that are gained from digital modernization (their indicator is the level of digital competitiveness) and digital risks (their indicator is the level of cyber security). Thus, it is necessary to control trust and overcome the social barriers on the path of the Fourth industrial revolution. Recommendations: It is recommended to use the developed and presented model of trust management in the age of the Internet of Things from the positions of various interested parties, in which the tools of management are increase of digital literacy and social advertising of the Internet of Things-for mass translation of advantages from digital modernization, and increase and high level of cyber security-for reducing the risks of this process.