Web site personalization using user profile information

Abstract

In this paper we discuss a technique for web site personalization. Connectivity analysis has been shown to be useful in identifying high quality web pages within a topic or domain specific graph of hyper linked documents. We have implemented a system that creates a view of a subset of a web site most relevant to a given user. This sort of personalization is useful for filtering a useful subset of a site so that the user gets a low volume of quality information. The essence of our approach is to augment a previous connectivity analysis with content analysis. We present an agent which assists the user when he browses and distills a personalized sub graph of the website based on his user profile. © 2002 Springer-Verlag Berlin Heidelberg.