Understanding how they really feel: Lesson learned from four approaches to soliciting user preferences for new contraceptive products in development

1Citations
Citations of this article
2Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Background: An expanded range of contraceptive methods could reduce unintended pregnancies. User preferences research is important for successful development of products people want to use. This paper describes four approaches to preferences research soliciting user input in different ways: 1) perspectives on contraceptive method characteristics, 2) reactions to products in development, 3) trade-offs between contraceptive method characteristics, and 4) “blue-sky” ideas on novel contraceptive technologies. Methods: We conducted two mixed-method studies: one implemented in Burkina Faso and Uganda combining three of these approaches, and the other implemented in India and Nigeria using two approaches. We share observations on the strengths and weaknesses of each approach and draw on our experience to highlight lessons learned for future user preferences studies. Results: Each approach contributes to product development in different ways, and the usefulness of each methodology depends on the product development stage and corresponding informational needs. Conclusions: Recommendations for future research include combining different methods, angles, and perspectives; using sequential designs whenever possible; tailoring product descriptions to user understanding for optimal feedback; and acknowledging the value and limitations of both quantitative results for modeling demand and idiosyncratic ideas to inspire development of new products.

References Powered by Scopus

Using qualitative methods for attribute development for discrete choice experiments: Issues and recommendations

419Citations
N/AReaders
Get full text

How to do (or not to do)...Designing a discrete choice experiment for application in a low-income country

418Citations
N/AReaders
Get full text

How well do discrete choice experiments predict health choices? A systematic review and meta-analysis of external validity

237Citations
N/AReaders
Get full text

Cited by Powered by Scopus

End-user research into understanding perceptions of and reactions to a microarray patch (MAP) for contraception among women in Ghana, Kenya and Uganda

1Citations
N/AReaders
Get full text

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Cite

CITATION STYLE

APA

Brunie, A., & Callahan, R. (2024). Understanding how they really feel: Lesson learned from four approaches to soliciting user preferences for new contraceptive products in development. Gates Open Research. F1000 Research Ltd. https://doi.org/10.12688/gatesopenres.14679.2

Readers' Seniority

Tooltip

Researcher 1

100%

Readers' Discipline

Tooltip

Social Sciences 1

100%

Article Metrics

Tooltip
Mentions
News Mentions: 1

Save time finding and organizing research with Mendeley

Sign up for free