Welfare Communication and Poverty Eradication in India and China

Abstract

This Chapter analyses the theoretical and practical contours of the framework of welfare communication—read media and propaganda—in two of the world’s most populated countries, with a fundamentally different political set up, when it comes to poverty eradication. It achieves this by comparing the media coverage of the flagship poverty alleviation schemes in India and China in recent times and their successes vis a vis the most vulnerable sections of their population. Through comparative analysis of the coverage of poverty related news, programmes and statements made by the concerned authorities—both at the public and private level—in India and China, this chapter unravels related dimensions, and the communication matrix and the mechanism behind it.