Disruptive Innovations Theory

Abstract

Disruptive innovation theory was established by Clayton Christensen, through a series of scholarly articles and popularized by his seminal book, `The Innovator's Dilemma'. The theory resonated among practitioners in several industries and also resulted in influencing thinking and research in the areas of innovation management, strategy, organization, etc. Researchers consider disruptive innovations as ``a powerful means for developing and broadening new markets''.