CITATION STYLE
Purnawirawan, N., De Pelsmacker, P., & Dens, N. (2012). The Perceived Usefulness of Online Review Sets: The Role of Balance and Presentation Order. In Advances in Advertising Research (Vol. III) (pp. 177–190). Gabler Verlag. https://doi.org/10.1007/978-3-8349-4291-3_14
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