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The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign

  • Kawamata H
  • Moriguchi T
Japan Marketing Journal (2023) 42(3) 39-50
DOI: 10.7222/marketing.2023.005
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Kawamata, H., & Moriguchi, T. (2023). The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign. Japan Marketing Journal, 42(3), 39–50. https://doi.org/10.7222/marketing.2023.005

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