Abstract
This study examines impacts of “blockbuster projects” - i.e., overwhelmingly successful projects - on crowdfunding platforms. Drawing insights from network effects literature, we formulate hypotheses concerning the positive spillover and negative cannibalization effects of blockbuster projects. We test the hypotheses using campaign level and campaign-day level data from a leading crowdfunding platform.
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CITATION STYLE
Yang, L., Wang, Z., & Hahn, J. (2019). The impact of blockbusters in crowdfunding. In AOM 2019: Understanding the Inclusive Organization - 79th Annual Meeting of the Academy of Management (Vol. 2019-August). Academy of Management. https://doi.org/10.5465/AMBPP.2019.142
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