Relationships among self concept, job performance, and job satisfaction drawn from Korman’s consistency theory were investigated. Contrary to theoretical predictions, low self concept was found to have a significant influence on the performance of marketing services for one service profession. Self concept was also examined for its mediation effect in the link between job performance and job satisfaction. Implications for future marketing research were discussed.
CITATION STYLE
Batory, S. S., & Batory, A. H. (2015). Self Concept Effects on Marketing Performance as Related To Job Satisfaction. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 377–380). Springer Nature. https://doi.org/10.1007/978-3-319-17055-8_77
Mendeley helps you to discover research relevant for your work.