User acceptance of information technology: Toward a unified view

27.8kCitations
Citations of this article
31.7kReaders
Mendeley users who have this article in their library.
Get full text

Abstract

Information technology (IT) acceptance research has yielded many competing models, each with different sets of acceptance determinants. In this paper, we (1) review user acceptance literature and discuss eight prominent models, (2) empirically compare the eight models and their extensions, (3) formulate a unified model that integrates elements across the eight models, and (4) empirically validate the unified model. The eight models reviewed are the theory of reasoned action, the technology acceptance model, the motivational model, the theory of planned behavior, a model combining the technology acceptance model and the theory of planned behavior, the model of PC utilization, the innovation diffusion theory, and the social cognitive theory. Using data from four organizations over a six-month period with three points of measurement, the eight models explained between 17 percent and 53 percent of the variance in user intentions to use information technology. Next, a unified model, called the Unified Theory of Acceptance and Use of Technology (UTAUT), was formulated, with four core determinants of intention and usage, and up to four moderators of key relationships. UTAUT was then tested using the original data and found to outperform the eight individual models (adjusted R2 of 69 percent). UTAUT was then confirmed with data from two new organizations with similar results (adjusted R2 of 70 percent). UTAUT thus provides a useful tool for managers needing to assess the likelihood of success for new technology introductions and helps them understand the drivers of acceptance in order to proactively design interventions (including training, marketing, etc.) targeted at populations of users that may be less inclined to adopt and use new systems. The paper also makes several recommendations for future research including developing a deeper understanding of the dynamic influences studied here, refining measurement of the core constructs used in UTAUT, and understanding the organizational outcomes associated with new technology use.

References Powered by Scopus

The theory of planned behavior

60547Citations
N/AReaders
Get full text

Perceived usefulness, perceived ease of use, and user acceptance of information technology

40338Citations
N/AReaders
Get full text

Theoretical extension of the Technology Acceptance Model: Four longitudinal field studies

14579Citations
N/AReaders
Get full text

Cited by Powered by Scopus

A new criterion for assessing discriminant validity in variance-based structural equation modeling

21448Citations
N/AReaders
Get full text

Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology

9758Citations
N/AReaders
Get full text

Common method variance in IS research: A comparison of alternative approaches and a reanalysis of past research

2642Citations
N/AReaders
Get full text

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Cite

CITATION STYLE

APA

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly: Management Information Systems, 27(3), 425–478. https://doi.org/10.2307/30036540

Readers' Seniority

Tooltip

PhD / Post grad / Masters / Doc 10318

71%

Lecturer / Post doc 1642

11%

Researcher 1375

9%

Professor / Associate Prof. 1178

8%

Readers' Discipline

Tooltip

Business, Management and Accounting 5652

45%

Computer Science 3726

30%

Social Sciences 2008

16%

Economics, Econometrics and Finance 1229

10%

Article Metrics

Tooltip
Mentions
Blog Mentions: 1
News Mentions: 17
References: 3

Save time finding and organizing research with Mendeley

Sign up for free