Technological Attributes that Predict Tourists’ Intention to Visit Destination, Recommend and Destination Image: Empirical Evidence from the Malaga Chatbot

Abstract

Chatbots are a technology that is causing disruption in the tourism industry. Despite its implementation in destinations and services, there are no tourism studies that examine the informativeness, accessibility, interactivity, and empathy in behavioral intentions. Statistical tools such as exploratory factor analysis and the hierarchical regression method were used in the data analysis. The results suggest that the attributes of informativeness were the most significant predictor of the behavioral intentions, followed by perceived empathy.